Since Twitter came around, the whole world is crazy about real-time search. A nice article from two days ago on Techcrunch on real-time search benchmarked different services two of them completely new. As Google is trying to move toward searches more synchronized with real-time, it reminds me a little bit of Google and Microsoft in the older days of the start of this century, when Google was just a small search engine, but expanding very quickly to what it is today, and Microsoft as usual, very slow to respond. Google is now trying to respond to Twitter. Being the giant that it is does not necessarily play in its favor. Twitter has a huge advantage over Google in that its infrastructure is made for real-time by the very definition of Tweets. If they are not able to acquire Twitter, maybe they will come up with their own twitting service? Sometimes it’s just better to focus on the one thing that you have going for you though. Just a thought…

Actually with this post I meant to introduce Magma, another aggregator (or “aggravator” as Howard Morgan, a very colorful partner at First Round Capital, calls them) which “aggregates & tracks online videos from the top video hubs & tastemakers.” You could consider it as Twitter search for videos. It presents neat opportunities for marketers and advertisers who want to track trends in what users are watching online (mind you – not only youtube!). At this stage the service is in beta testing, but it’s possible to register and experience it.

The man behind this is Andrew Baron, the founder of Rocketboom, a site I strongly recommend watching. Rocketboom features a daily 3-minute-or-so internet culture news show, with interesting facts. Mr. Baron’s got an interesting blog as well, and this is an excellent post on entrepreneurship.

Last but not least, just a tip for those of you publishing videos, there’s a neat place to publish all at once to 12 sites (again, contrary to just youtube), with a single dashboard to control everything. http://www.tubemogul.com/ 

Ultra-kewl!